01. How the MVA leads are made
Step 1
Our ads, our money
We run the ads and pay for them ourselves, sending people to our own quiz. No bought lists and no co-registration: every lead fills in our quiz.
Step 2
Screened and verified
The person answers the screening questions below, confirms their phone with the code we text them, and agrees to be contacted.
Step 3
Sent to you in real time
The lead goes to one firm that buys the crash state the moment it qualifies, 24/7 or inside the hours you set: by email, text and/or straight into your CRM. You set a daily cap; firms in the same state take turns.
02. The screening questions
| Question | Sent to you | Not sent |
|---|---|---|
| Were you hurt in a vehicle accident? | Yes | No |
| When did it happen? | Less than 2 years ago (1 year in Tennessee) | Longer ago |
| Was it your fault? | No; or yes as a passenger | Yes as the driver; any fault in AL, MD, NC, VA or DC |
| Do you have an attorney? | No | Yes |
| Did you get medical attention? | Yes | No (held back) |
| Already settled? | No | Yes (held back) |
| Your injuries (select all) | Any injury | Never a reason to hold a lead |
| Crash state | A state you buy | Colorado, or a state you don't buy |
Broken bones, a head injury or an internal injury marks the lead premium.
03. Every MVA lead carries
- Name, phone and email
- Crash state
- Every screening answer
- Premium or standard
04. What we reject first
- Any "Not sent" answer in the table
- A phone not confirmed by the code
- No consent, or missing answers
- A repeat of an earlier lead
- A state no firm with room buys: held, never sold later
05. Replace
Tell us within 5 days of delivery and we replace the lead with a new one when:
- The number is disconnected
- The number is wrong: the person who answers isn't the person named on the lead info
- The person says they never filled in the form
- It repeats a lead we sent you in the last 90 days
- The crash was outside the states you buy
- They already had an attorney when they filled in the form
- They don't qualify: their real situation doesn't match the answers that qualified them TBC
To get a lead replaced, you must reply to the email the lead was sent in, with the reason and your dated intake note.
Not replaced: no answer or voicemail, a change of mind, case value, or a person who signs elsewhere or doesn't sign.